Sogno in Rosso: Anatomy of Dreams

The team at Valentino Beauty reached out to me as a content creator to create a video for the Sogno in Rosso: Anatomy of Dreams campaign.

With this warm, ambery fragrance featuring notes of bold black pepper and creamy Italian milk foam, the brand speaks of the scent exuding the feeling of when “the moment when dusk settles and anticipation rises behind red velvet curtains.”

Valentino Beauty’s main ask in the campaign was to create a video that fell under the concept of Red Reverie: The Art of Self-Expression.

The concept outlined creating a video that highlights the personal rituals that help one leans on to reconnect, and how those rituals can allow one to better explore their inner world, hobbies and aspirations.

For my execution, I decided to tell the visual story of my personal ritual of making Ikebana arrangements. Leaning into the niche of content that I create already online, I wanted to showcase how Valentino’s scent can translate to self-expression in the home space. With close-up visuals, slow pans and warm lighting I could encapsulate the feeling Valentino was looking to embody.