Marshalls Good Stuff Social Club

The Marshalls team wanted to create a space where women could get access to the good stuff. In addition to the fashion edge Marshalls brings to women around the country, we wanted to equip them with the tools to succeed in all areas of life.

We helped create an in-person event where we could give women the tools & resources they need to feel financially empowered, make meaningful connections, embrace their self-worth, and show up with confidence.

Collaborating with Experts & Influencers

As an art director, I also helped shape some of the overall concepts and helped find influencers and experts we could work with to make this event exciting. We partnered with several influencers: Vivian Tu, Karen Blanchard and Keltie Knight to help shape our programming and amplify our reach. I helped to design cutdowns for the different sessions, to create short form content for social.

Main event with Priyanka Chopra-Jones

We worked with Priyanka Chopra-Jones to serve as one of the main speakers for our event. Her success as an actress, producer, business woman and mother resonates with so many globally. Her expertise, wisdom and insights provided that special touch to this campaign that everyone in attendance could take something away from. As an art director, I helped to craft questions and main themes for this discussion and how to make the tie to Marshall serving as this champion for giving women resources, tools and access.

Marshalls Good Stuff Social Club was a HUGE success!

Here are just a few of the figures that came out of Marshalls most successful PR Event to Date:

1. 584 Session Tickets Issued

2. 1.5 Billion Impressions

3. 8 On-Site Interviews

4. 20 In Attendance From Media

5. 374 Unique Visitors

6. 145 Earned Placements