Prada Paradigme

The team at Prada Beauty reached out to help create content partner together for their new men’s fragrance Paradigme.

A sophisticated and avant-garde fragrance this scent is aimed at highlighting the complexities and duality of modern masculinity.

What if there’s another way?

Prada Beauty’s ask for this video was to highlight the idea of there being a different way to do the unexpected. Whether that be embracing the softer side of masculinity, experimenting with how you show up in the world, or switching up your daily routine.

As the content creator, I wanted to tell both a visual story and voice over my take on embracing you show up in the world.

I told the story of how I decide to approach the same way as wielding a paintbrush with a scent that gives you the confidence to do things my way.