Martha’s Little Helper

The team at Pure Leaf wanted to create a film that highlighted the power of their classic unsweetened tea. We worked together to find the perfect person who could do that… the one and only Martha Stewart. Known as the woman who always has it together, we thought we’d let the world how she’s really able to do it all — it’s pure leaf of course!

We worked to build a social campaign at creating content with Martha’s team to give us clues on what Martha’s secret could be. Working with her head chef and gardener’s we created content that would serve as