Pure Leaf Social

The team at Pure Leaf wanted to create social content that featured both premium and lofi concepts to help build their audience. While working as an art director and content creator while on this workstream, I have been able to deliver both. Many of my lofi social concepts have been some of the best performing for the platform. I also helped to launch the first giveaway the brand has done, bringing in thousands more followers for the brand.

It has been such a fun project to test and learn premium vs lofi concepts, as well as lean into trends, and learn audience behaviors. For the development of these posts I have been able to go on shoots and director photographers and videographers for what we were envisioning as a team. I have also been able to brief content creators as well, directing the vision and providing feedback on assets so that client was happy with the results.