Gen-Z Holiday Travel Pitch
The team at Delta was holding a new business pitch for ideas around how to boost excitement around holiday travel. Unfortunately, as an agency we did not win this specific pitch, but many of the ideas I brought resonated with the creative and account teams.
One idea that resonated a lot with the team was around hosting concerts with our favorite artists one a plane. Intimate concerts where Delta Skymiles members could see their favorite artists while in-flight to their favorite travel destinations.
The set up of concerts would be similar to that of a Tinydesk set up. This idea was a large idea that could be scaled across the globe, and could work with both large artists or up and coming artists. The earned idea would get people talking about Delta around the holiday time, and incentivize sign-ups for Delta Skymiles memberships for those wanting to attend a concert.
The Idea Came to Life
While we didn’t end up winning this pitch. I did see a very similar idea come to life from Delta. It involved artist Leon Thomas, performing on a Delta flight for a more intimate audience of Skymiles members. The campaign was centered around the importance of music around travel, the insight I brought to the idea.
It was validating to see that my ideas have the potential to be brought to life, resonate with large audience, and can build brand trust and excitement. Below is how Delta’s execution of the idea came to life.