https://www.joshtheartdirector.com/uxportfolio daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626053743231-1CC65FC5PO54CJGQKS1M/Screen+Shot+2021-07-11+at+9.32.45+PM.png https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1622590542918-H5SUZEM55NYKACTLKBXU/IMG_0003.jpeg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1709944555910-IIHZTF0N56XVMZ4DKMOI/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1709944811944-IP1H1DSJZRJJEWNJ6W0X/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1709944913377-W5N1EZQ87Z665GS90JGG/image-asset.jpeg https://www.joshtheartdirector.com/langcity daily 0.75 2023-10-25 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1632187363924-YY8BP2UAKG7B7OTIQ44N/Screen%252BShot%252B2021-09-20%252Bat%252B9.07.13%252BPM.jpg LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1632187406003-I4Z29F9E37QKOGEGI2H0/Screen%252BShot%252B2021-09-20%252Bat%252B9.19.23%252BPM.jpg LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1632187443105-6KEDFCE9AL71H0RWPB62/Screen%252BShot%252B2021-09-20%252Bat%252B9.19.56%252BPM.jpg LangCity https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg LangCity https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg LangCity https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg LangCity https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg LangCity https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1632189174271-NVST69Z0DQUUI8U9J9XL/Shapeshifting+Logos+Blue.png https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1621217860294-HE13ENE5XQVKHVEPSP23/Screen+Shot+2021-05-16+at+10.17.19+PM.png LangCity - Project overview: The challenge According to Center for Immigration Studies, only about 1 in 5 people here in the United States can speak another language. Most people interested in learning a new language either use books or apps like Duolingo or Babbel to try and learn a new language. The issue is that these tools just aren’t immersive. LangCity was created to change this. Working to be the true immersive learning experience on a mobile app, users learn real world phrases and vocabulary on Titan, a virtual world where users can explore and interact in their target language . LangCity is the fun, engaging, practical, and visually stunning solution to the traditional language app. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1631750606612-3X9HW7QCQVZDWUN86A65/Screen+Shot+2021-07-05+at+10.31.56+PM.png LangCity - The Goal: Why LangCity needed to be created According to Center for Immigration Studies, only about 1 in 5 people here in the United States can speak another language. Most people interested in learning a new language either use books or apps like Duolingo or Babbel to try and learn a new language. The issue is that these tools just aren’t immersive. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1635216998698-FWLN7GTJTW14TTW6U9K8/Duolingo.png LangCity - Duolingo Offers: Mostly free courses with a paid option available Lots of different languages to choose from, including endangered languages Stunning UI and sleek design with cartoons and art Uses “hearts” to make it feel like a game https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1635520515120-7IQ7DT7NS9G7Z3Z29RI3/Screen+Shot+2021-10-29+at+11.14.45+AM.png LangCity - Babbel Offers: Much less free material, emphasis on the paid subscription service Offers lessons in mostly the most commonly spoken languages Uses real images and videos in their lessons Breaks down lessons into conversations https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626033613105-S5W18VF4EN3JJ739RBBK/Screen+Shot+2021-07-11+at+3.59.43+PM.png LangCity - User interview questions I conducted user interviews with 12 language enthusiasts and 12 occasional language app dabblers. I asked the following questions, “What do you enjoy most about language apps that you have used? What do you dislike about such apps? What features do you think are missing? Do you find your learning experience an immersive one, why or why not? Why are you learning another language?” https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1631751498978-2AXP47DRG7NFUSCPGAB3/AdobeStock_171442790.jpeg LangCity - Kyle - the language junkie Kyle is a linguistics student at NYU. Born and raised here in New York City, Kyle enjoys speaking with people of all races and backgrounds and learning about their cultures. A speaker of several languages, Kyle uses multiple platforms and apps to help him with his language learning and is looking for an app that is more fun! Kyle’s Goals: Find an app that goes beyond teaching basic phrases, and one more focused on real world application An application that offers “smart” features Immersive experiences with language learning Kyle’s Pain Points: Apps don’t go beyond basic phrases and grammar Over repetition of phrases and random vocabulary words Can’t learn with friends like he can in other games he plays https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1631752363294-EQ9KTT5YBBQICKCKY92F/AdobeStock_256196981.jpeg LangCity - Dara - the business guru Dara is a shop owner and avid traveler. She is looking to open her first location in Paris, a city she loves but she needs to brush up on her French in order to better communicate with clients. Dara doesn’t have too much time in her schedule to dedicate to a class, so she hopes to find an app that will provide enough valuable content and information for the couple of minutes a day she uses it. Dara’s Goals: Acquire real life vocabulary she can use with clients Feel challenged, but supported while learning French Have a good time while learning Dara’s Pain Points: An app that feels like school, boring looking. and feeling Elementary and overly basic situational vocabulary An app that is overly repetitive or textbook-y https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626053743231-1CC65FC5PO54CJGQKS1M/Screen+Shot+2021-07-11+at+9.32.45+PM.png LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626054076880-SHDC3QZANSFMJGY8JGKA/Screen+Shot+2021-07-11+at+9.40.52+PM.png LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626402289247-Y8BLJ3JA76BBJG9NVBZ1/Screen+Shot+2021-07-15+at+10.15.46+PM.png LangCity - The true immersive experience The true best way to learn a language is to be fully immersed in it. However, traveling to a new country or city is not always possible. With LangCity no user has to travel far to be immersed in the language they are trying to learn. This learning method can be challenging, but it is one of the most efficient ways to acquire language, naturally. By recreating real life situations, like going to the bank, meeting up with friends or taking the bus: the user learns how to speak and understand language necessary in real life situations, not just memorize phrases from a textbook. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1633571850254-OJ1QU4RI3887VN71OXII/Screen+Shot+2021-10-06+at+9.55.23+PM.png LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1633572302957-XNJPICKXJPBS23FSV8YG/Screen+Shot+2021-10-06+at+10.04.28+PM.png LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626481032468-J630BWJ2OA4BUC4OS9GY/Screen+Shot+2021-07-16+at+8.16.51+PM.png LangCity - Why learn solo? When you can learn duo? Everyone learns differently. Some prefer to learn on their own, while others like to learn in a group setting. With LangCity a user can explore Titan solo or duo, alongside a friend. Intentionally more difficult, duo mode pushes learners to engage with more complex conversations and missions for longer durations of time; because with two brains working together it only makes sense. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/7bb4466d-fb5b-49d5-a81a-5ce99506669b/Screen+Shot+2021-06-30+at+9.58.57+PM.jpg LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626033434526-CPEAPW7W8ZVRVY8KSL0B/Screen+Shot+2021-07-11+at+3.56.59+PM.png LangCity - A “smart” dictionary for smart language learning When a user comes across a new word, they don’t just find out what it means, but learn of the various contexts that the word is used in daily conversation. With the dictionary they can hear the pronunciation of the word in context, and better understand how the words are using can be used in different contexts or in special situations; they can also save words and practice them later. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626032016185-ARXT2VD1RM7OZOYO6VUB/Screen+Shot+2021-07-11+at+3.31.48+PM.png LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626032035091-WH8HFWZOKD15IZSZWZNB/Screen+Shot+2021-07-11+at+3.33.14+PM.png LangCity https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1626481845069-O6Y7GH7R6MIZ0K8T76B5/Screen+Shot+2021-07-07+at+10.57.47+PM.png LangCity https://www.joshtheartdirector.com/navnyc daily 0.75 2022-02-18 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628461471219-QGVSAPYHOCC1OJ6T2DF5/Screen+Shot+2021-08-08+at+6.24.04+PM.png NavNYC - Navigating a big, bustling city like New York can be tough, but it doesn’t need to be. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628458953936-JA8VWJ5OXWPAYP7VERWU/Screen+Shot+2021-08-08+at+5.41.54+PM.png NavNYC - The Challenge: Project Overview Most navigation apps work as they should, but sometimes, the directions they provide are not always the most clear. NavNYC is here to change that. With an intuitive new feature, getting you to your destination as simple and intuitively as possible will be the aim… always. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628549107931-828ZT2IWDGWH9WTX2SE4/Screen+Shot+2021-08-09+at+6.44.51+PM.png NavNYC - Simple logo for a simple feature To create this logo, I gathered inspiration from landmarks most New Yorkers would recognize, one being the obelisk at Central Park, simple and to the point. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1631737520249-T5CBZS9KV3UC94T5YYLT/Screen+Shot+2021-08-09+at+10.14.12+PM.png NavNYC https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628549617421-2T3CQP6LKORZ8R70ZQBJ/Screen+Shot+2021-08-09+at+5.32.26+PM.png NavNYC https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628544995525-T4FNQHQYEDQNAD41MPLP/Screen+Shot+2021-08-09+at+5.36.24+PM.png NavNYC https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628455881308-VQAFXJJUQVCTQWHISRGY/Screen+Shot+2021-08-08+at+4.50.53+PM.png NavNYC - Landmarks. The mapping solution you didn’t know you needed Siri and Alexa are great, but sometimes a human element works best. With landmarks, you will feel as if you are navigating the city with a local. If you have ever received directions that sounded a bit like this, “walk down the block, and on your left you will see a coffee shop; the flower shop will be right next to it,” then you already are familiar with how this feature works. Below are examples of some of the landmarks a user can add. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1631737977383-PRE9GVA2AXLKNG7IY8F3/Screen+Shot+2021-08-09+at+6.18.23+PM.png NavNYC https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1631738048357-68N4ICPFA7E6BFXC3BU1/Screen+Shot+2021-08-08+at+5.59.02+PM.png NavNYC https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628537986851-T6HSWVGEEV9DBWX64JR4/Screen+Shot+2021-08-09+at+3.39.13+PM.png NavNYC - Gathering the Data Before creating NavNYC, it was imperative to gather insight into how daily New Yorkers interact with the navigation apps they already use. To gather such valuable data, I came up with an outline of several questions as part of a user interview. “What do you enjoy or not enjoy about the applications that you use to navigate the city? “What is it like following the directions outlined in your current navigation app? “What are these applications missing that you think would provide a better user experience?” https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628546736825-07V9B642MJN53RUVS3V4/Screen+Shot+2021-08-09+at+6.05.06+PM.png NavNYC - User Insights With the information that I collected from user interviews, my original idea for a landmarks feature was confirmed. Of the over 20 participants that I interviewed, 85%, or 17 of them found this idea to be a practical addition to the applications that they already use daily. 15 participants even mentioned various instances in which they could see this feature implemented, and provided various ideas to develop the feature. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628537080964-SO42WX4AWZSSGXJLI9I4/Screen+Shot+2021-08-09+at+3.23.40+PM.png NavNYC - Not letting the facts obscure the truth After conducting the user interviews and collecting data, I realized that I did not have to reinvent the wheel by creating a new app. Instead, my focus shifted into creating and designing this new feature that would improve the user experience. Implementing this feature with an application that most users were already familiar with instead of changing what years of habit the user has developed, was the most logical design choice. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628534490294-YT7HQCC87P1LH91CN9MN/Screen%25252BShot%25252B2021-07-11%25252Bat%25252B5.13.01%25252BPM.jpg NavNYC - User Persona I Who you design for matters. Meet Julien Laurent. Julien is your average traveler and software engineer. Born and raised in Paris, he enjoys the diversity and cultural landmarks his city offers and enjoys finding the equivalent of such places abroad. Julien believes navigating a city the way its inhabitants do is the most authentic way to experience a city. Although, while not completely refraining from hopping into an Uber or Lyft, Julien prefers to get around on the metro, or by walking around, allowing him to better see the places he visits. Julien’s Goals: Get from point A to B quickly and efficiently Get a better feel for the new cities and places he visits Provide clear directions while taking the subway Julien’s pain points: Confusing train directions and exits that use cardinal directions When the current location on his phone while in the subway mistakes him for being above ground Getting lost at big subway stations with dozens of exits https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628534418406-HQVUUP85QBIBCVIDJXWI/Screen%25252BShot%25252B2021-07-11%25252Bat%25252B5.13.23%25252BPM.jpg NavNYC - User Persona II Brooklyn Native ≠ pro navigator - meet Kyla Marsh Kyla, a freelance illustrator, takes mass transit often to meet with clients and friends. She sees the potential for the city’s transit system to function more efficiently; but she has to rely on transit apps to tell her when her trains are delayed or not running. The main app she uses, Transit, has improved with time, but it still has a ways to go in better adapting to the constant changes, delays and re-routings. Kyla’s Goals: Make discovering new parts of the city fun and practical Better navigation upon exiting a subway Make meeting up with friends at a new park or museum easier Kyla’s Pain Points: Lack of signage in the subway Long walks in subway after making a wrong turn Running late due to the train, or due to an application that takes long to update current train status. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628470643325-WDBURA4TCK0ZUQT2UU43/Screen+Shot+2021-08-08+at+8.56.42+PM.png NavNYC - Humble beginnings No app design starts off perfect, many iterations of the design and rough sketches needed to happen before arriving here at the final product. From pen and paper to mid-fidelity wireframes most of my early wireframes appeared like the one above. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628548379294-38QRB7FMPSDDZXNBP1RH/Screen+Shot+2021-08-09+at+6.32.28+PM.png NavNYC - Bringing it together Bringing it together In the final stretches of the design process I was finally able to bring all the elements together. The user interviews, research and iteration of various design elements helped me reach what can be seen above. A feature that provides immense practical but also future value to any user using it. Designed with a typical Apple Maps user in mind, the implementation of this final design doesn’t feel foreign, but instead a natural extension of what already works and gets people from point A to B, but now with a more human element. https://www.joshtheartdirector.com/commissions daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/b37a7f76-c185-4e76-b47f-ec8acef7bd0f/Sadiq_Desh.png https://www.joshtheartdirector.com/Lous daily 0.75 2023-04-29 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628556784147-R0D90I4VXBQKW004VNAK/IMG_0334.jpeg Lous The reference image @lousandtheyakuza https://www.joshtheartdirector.com/art daily 0.75 2026-03-26 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/d5995f44-8b40-4f7b-bee4-5a72b68c7358/Untitled_Artwork+42.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/dde0f795-fce9-4a4e-96d3-74ca5713a73d/Kali_.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/d9caf7ef-5993-4cdd-89e4-764d6061fedf/Sadiq_Desh+2.png Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1629657644969-AE3RZ7NN9XKS9GA1U3D7/08EC10EA-7817-44F6-BC03-5E6F0C1686ED_1_201_a.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1629656946028-XUB4245ISYFFHGB67G1J/A6D53B6F-2864-44B9-BF14-37ACA17B7DE0_1_201_a.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1628550337274-XADKULNCU1QHA96ISAUC/IMG_0009.JPG Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1625789147149-VX13D87O54PT9711AFIZ/IMG_1900.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1629654797949-072S8SGNMY8VOMOW3F1P/F769A45E-6BDE-4246-9368-1D4B32696806_1_201_a.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1629656270429-ER5IRENZXCSBF17V40O8/IMG_9789.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/41ccd716-f895-4f8f-ab79-a74cd9e0ccb3/Untitled_Artwork+19.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/f72df9f2-f985-4e80-8060-ca30da0b296b/Savannah.png Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/c7d7d7e5-9a26-49a3-b536-644807362534/limitless+2+1.png Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/ee391ba9-bb54-44e1-95ec-7e426ed136bf/Saturday_Night.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/d89331d0-f68f-43cb-8ab3-b373e94f762b/SINGULARITY.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/2f8448f1-5eeb-421b-a603-5fda77632a71/Distant.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1670005932492-G1XOMKQWVSXOMQPVQA0K/Distant%2B1.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/0ca61eb8-c96e-4bdc-a7f3-2389d5667a24/The_Mask.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/fa832555-4907-4c67-85dd-c6168bc075b8/CYCLES.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/e873ba36-4caf-4f17-a5eb-a22f854bb1f7/Pronounced_Dead_At_The_Scene%253A_Killing_an_Empire%2B2.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/76c3a7ec-2cd7-4acc-851c-3e0b3ddd825a/tempImageieDpIX.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1888f544-fd4b-462b-9c0e-07b823a00276/IMG_7390.JPG Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/21062428-6462-41e6-a318-fa0457d81849/SADE+Blue+Grassy12x16-2.jpg Art https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/fa9f1f78-6b11-4111-8986-0b3bcb29976f/Cleo+Sol+Black+12x16-1.jpg Art https://www.joshtheartdirector.com/langcitybranding daily 0.75 2023-04-27 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1632189544154-8YNI5VN4Q7SRPKA489BQ/Branding+Light+Blue.png LangCity Branding - Creating beautiful branding isn’t easy, mais voilà With LangCity I wanted to create a UI that was visually striking without it feeling busy. To achieve this, I had to implement clean lines, play with negative space, and be selective in my color selection. I was able to create just the environment I envisioned; a dreamlike world that was simple and had character. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1632189174271-NVST69Z0DQUUI8U9J9XL/Shapeshifting+Logos+Blue.png LangCity Branding - A logo that shape-shifts Creating a logo that is not only eye-catching, but one that best captures the essence of the brand I was creating, was no easy task. For the design, I played with the duality of faces to spark interest and bring a certain uniqueness to the logo. The use of duality is used to hint at the changing of “souls” or mindsets the user develops as they set out on their language learning journey; much like a metamorphosis. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1632189368901-CFYF7B7QOKILNN8E97YQ/Colorswatch+Ykar.png LangCity Branding - Striking colors and typeface The use of dark yet warm hues of blue, purple and yellow were selectively juxtaposed against the brilliance of white to set a dreamlike mood. These colors were also picked for their psychological effect. Warm blues and yellows can exude an image of wealth, or luxury. For LangCity’s UI design I want the user to feel as though they are learning in a space that not only is conducive for learning but one that also feels rich and abundant. In terms of typeface, I used two different ones. One sans serif font with bold and heavily weight, and another sans-serif that is much less weighted yet unique. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1633574148460-VF71852RNYRXMCXYCYDX/Screen+Shot+2021-07-05+at+10.02.10+PM.png LangCity Branding - Sign in with apple In 2021 logging into any app shouldn’t feel like a chore. Using the latest technology available, I wanted to give LangCity users the ability to sign into their account simply using their Apple ID. And what’s even better is that to do so, they can use their face. https://www.joshtheartdirector.com/adbook daily 0.75 2024-09-30 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1704993130193-RTQV88PEPHWY2UFX0DDI/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/c1344645-f827-4f23-b0fe-159467cca657/image-asset.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1704993181676-3G9KN8CB72RV8QPD3B0V/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1704993378371-UW2FI7P8MKGGB2YW1XFA/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1704993743529-XMUTFT9T10RE2K8CZJRL/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1704993927372-YQQ8K7NL8CNWO46RCQLR/image-asset.jpeg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1711143464004-189144MBZE63VYUSHUXW/image-asset.jpeg https://www.joshtheartdirector.com/tesla daily 0.75 2024-04-04 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/5e353438-3064-4e8e-8a5f-9d248c4a1a25/Screen+Shot+2022-03-01+at+1.00.09+PM.png Tesla https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/23dbd75a-5818-438f-bd2c-fefc5117449d/Screen+Shot+2022-02-28+at+4.53.04+PM.jpg https://www.joshtheartdirector.com/telfar daily 0.75 2023-10-25 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/0613841c-13da-4032-b338-8ecfb631a752/Screen+Shot+2022-02-28+at+5.37.41+PM.png Telfar - Telfar Social Campaign: Runway Cadet Telfar will post on its social media accounts about an exciting prospect. But the contents of the message, written in Telfarese. A language that would need to be deciphered as a community back into English. The instructions on what the campaign will outline, will need to be deciphered. And they will mention the following: https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/7f5eee43-f8f0-4c78-aebe-1d9c82c46833/Screen+Shot+2022-02-28+at+6.09.59+PM.png Telfar - The Instructions Telfar’s post (on Instagram with the instructions), will direct followers to their TikTok to build an audience, increase engagement, and utilize TikTok’s signature feature, the “stitch.” Telfar will provide the first 30 seconds of a runway video, along with a sound. TikTok users will be asked to stitch the video to complete a walk down an imaginary runway; touting their best fits and alongside their favorite Telfar bag. Tik Tok users will also be asked to include a caption, ten words or less, that describes how it feels to wear their fits and be a part of such an experience; and add the hashtag #newlanguage #notforyouforeveryone And here is the exciting part: https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/ae97ef5a-dfa5-4f9f-ab6b-a793fb3985a9/unsplash-image-rCrPr1Y3CuA.jpg Telfar - NYFW For NYFW 2022, Telfar will select those with the best walks to be a part of their show, both physically and holographically. Before the models walk, the captions they wrote will be highlighted to set the mood. Telfar will stream its event live on all its platforms for the community to experience in real time. Comments made on the stream will be projected on the walls as the show is under way, bringing everyone a part of the Telfar community together. https://www.joshtheartdirector.com/betterhelp daily 0.75 2023-10-25 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/c6ad1653-4a44-47eb-90f8-a4e4441dd19e/MacBook+Pro+16.png Betterhelp - Hello Again Getting support from the light-bearers Problem: The grief one is met with after the death of a loved-one is crushing. Simply talking about that person or what might’ve happened to them, may prevent many from going to seek help from a therapist. Black death, is a very real and troubling issue. With COVID-19 alone, 1 in 3 Black Americans knows of someone who has passed away from the virus; a figure 10x higher than in White Americans. Insight: Most people are inclined to receive help and support from someone they trust; someone they already have a relationship with. https://www.joshtheartdirector.com/spotify daily 0.75 2023-05-01 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/ba257f26-768f-48e6-8950-a134e29b51e6/Spotify_Logo_RGB_Green.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1682568578858-M6WIKHZ9Y7Q0OYKZMRME/unsplash-image-EeCfOPSeRik.jpg Spotify - Why change the mood? Problem: 40% of all music listening in the US happens in the car. There are 270 million cars in the US, and in those cars millions of people commute 35 minutes each way on average. In total, Americans spend 70 billion hours behind the wheel each year! Yet, most people don’t think about using Spotify in the car because they’re stuck in the habit of listening to the radio. Insight: Music when played in the right places and at the right time, can convey a powerful message, can completely change a mood, uplift someone’s spirit, and provide the motivation needed to take control of the day. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/41257717-3726-4a1c-be47-4c2641357302/Metal+Sign+Mockup.png Spotify - Execution: OOH Spotify will ask its users to select which songs best fit the moods of different sites along certain highways and roads across the country. The songs most picked will be featured on digital billboards, with a line from the song, alongside the number of people who voted the song be chosen for that specific place. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/abca2ecb-d2ed-46e9-aa09-ad17b85b8e82/Screen+Shot+2022-02-28+at+11.09.33+PM.png Spotify - Product Design Spotify will partner up with Apple Maps and Google Maps to develop a smart and mood boosting way to navigate and listen to music while in your car. Data will be collected daily by means of a quick check-in; allowing Spotify’s algorithm to best determine your mood. “How you are feeling today?” “Headed to work? School? Running errands? What do you want this day to look like? These are just some of the types of questions that will be asked. In connection with the responses, Spotify will be able to introduce songs, give updates for the day ahead like the weather, and if you feel in need of it, some inspirational quotes. The songs queued will be set with key landmarks in mind, to make you feel moodified. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/02b17567-ef63-491d-a5c6-58a0f9ff89f2/Screen+Shot+2022-02-28+at+11.17.18+PM.jpg Spotify https://www.joshtheartdirector.com/somewheregood daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/cd71a58e-3763-4eb5-945f-d1a1e8dd9d2c/IMG_0256.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/88e42c10-df9d-4c60-a6c2-d1bc38819ffb/Screen+Shot+2022-03-01+at+12.14.35+PM.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/ab8008fc-c915-4e2a-807d-b88a56ce31ae/Apple+Set.png https://www.joshtheartdirector.com/walmart daily 0.75 2023-10-25 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/2355ec20-d3bb-4d03-9b7e-f1868213aafb/Screen+Shot+2022-03-02+at+2.54.08+PM.png Walmart - Wally World Garden Insight: Walmart shoppers want everyday solutions that make climate action accessible and simple. As a retailer, it’s up to Walmart to make that a reality. Idea: Announce Walmart’s new sustainable outreach program, centered on using up-cycling to bring communities together. Execution: In an effort to display Walmart’s sustainability efforts, Walmart is going to head its first community garden. Customers will be asked to bring in old water bottles that can be up-cycled and made into planters and decorative walls for the gardens to make gardening fun. The real fun part comes with a yearly competition. Walmart will ask local stores garden communities to come up with ideas of giant sized “Chia Pets” that will be showcased in each store. These giant sized chia pets will be designed from up-cycled crates, and other large plastics recycled by Walmart. The winning designs will receive a special green card for their sustainability efforts. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/fce229ae-731b-4d3b-8856-05efcd6dee85/Screen+Shot+2022-03-02+at+2.56.32+PM.png Walmart - Product Design: Those who volunteer will not see their efforts go unnoticed. Depending on how much a customer either volunteers with their time, or with their recycling efforts, they will receive a Walmart Green Card. Granting anywhere from 10-25% off purchases throughout the year, and for those who help garden, get free fresh produce, because being sustainable is not only fun but pays off too. https://www.joshtheartdirector.com/squarespace daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/1726769062946-W1LAIKYHC2KRI0L6H2DA/unsplash-image-_UeY8aTI6d0.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/5e5e3537-2574-468b-9d19-1ad233eedf8e/SQUARESPACE.png https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/ea80d9e7-c186-4ace-a6f7-2cb61da75e12/Boards.+Poster+Stand.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/96b175df-8ea9-4ce3-8e3b-a9c5b4392261/Screen+Shot+2022-03-02+at+6.22.41+PM.png Squarespace - Social Squarespace will extend an invitation to all those interested in launching their first business to explain their story, and why they want to be an entrepreneur. Squarespace will then select 20 followers to have premium digital ads placed for their websites, on social media and in prime metro locations. Only those who use the hashtag #reaptherewards will be considered. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/387c3ce3-376d-4741-928a-9c82f9c652e6/Screen+Shot+2022-03-02+at+6.23.46+PM.png Squarespace - Experiential & Product Design Squarespace will create a map using Apple/Google Maps on their mobile application that is specifically tailored to specific cities across the country. On these maps you’ll find key landmarks that will be necessary to visit in starting your first business LLC. Places like the Post Office, Department of State, Permit Office, etc. will be highlighted as places to visit. https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/98fef929-630f-405b-88c5-9aff0fe39d8f/Screen+Shot+2022-03-02+at+6.24.58+PM.png Squarespace Upon visiting and successfully completing the task at those locations (total of 5), Squarespace will ask for proof that the goal was successfully completed. After which Squarespace will deduct 20% off the yearly membership charged at the end of the year. Sounds like a pretty good reward to me! https://www.joshtheartdirector.com/lejosh-be daily 0.75 2024-09-18 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/384f6f74-712d-4520-a632-27c839597777/SINGULARITY.jpg Be: Visual Art Project https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/fa832555-4907-4c67-85dd-c6168bc075b8/CYCLES.jpg Be: Visual Art Project https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/0ca61eb8-c96e-4bdc-a7f3-2389d5667a24/The_Mask.jpg Be: Visual Art Project https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/e873ba36-4caf-4f17-a5eb-a22f854bb1f7/Pronounced_Dead_At_The_Scene%253A_Killing_an_Empire%2B2.jpg Be: Visual Art Project https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/f9ec8a4d-b8a8-4670-84dd-2b7fe8201995/Saturday_Night.jpg Be: Visual Art Project https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/9ff3533b-2741-4832-a741-9f64ea703f98/limitless+2.jpg Be: Visual Art Project https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/3d624209-bcc7-4254-8a12-4a454a7fed0e/The_Future..._Free+2.jpg https://www.joshtheartdirector.com/killing-an-empire daily 0.75 2023-11-10 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/a47c1f97-a9a6-4ec8-a6ce-c9f5da892f75/Pronounced_Dead_At_The_Scene%3A_Killing_an_Empire+2.jpg https://www.joshtheartdirector.com/singularity daily 0.75 2024-04-18 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/384f6f74-712d-4520-a632-27c839597777/SINGULARITY.jpg https://www.joshtheartdirector.com/cycles daily 0.75 2024-04-18 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/bb2793dc-96f5-4329-aa19-253358b853fc/CYCLES.jpg https://www.joshtheartdirector.com/the-mask daily 0.75 2023-04-29 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/0ca61eb8-c96e-4bdc-a7f3-2389d5667a24/The_Mask.jpg https://www.joshtheartdirector.com/limitless daily 0.75 2023-04-29 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/93d46cfd-fb32-4c34-bf6f-884f50659852/The_Future..._Free+2.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/c7d7d7e5-9a26-49a3-b536-644807362534/limitless+2+1.png https://www.joshtheartdirector.com/saturday-night daily 0.75 2023-04-29 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/ee391ba9-bb54-44e1-95ec-7e426ed136bf/Saturday_Night.jpg https://www.joshtheartdirector.com/marvel-studios daily 0.75 2025-03-06 https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/b7b1cf79-0d6f-4fe0-a013-d45e74591eec/MV5BNTM4NjIxNmEtYWE5NS00NDczLTkyNWQtYThhNmQyZGQzMjM0XkEyXkFqcGdeQXVyODk4OTc3MTY%40._V1_.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/c7770c4c-9d1c-476b-850f-f5e53ebd4e8f/Screenshot+2023-10-25+at+11.07.30+AM.png https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/9c1ee4a9-ec8c-4cc8-a84d-7aaceb16e86a/IMG_2174.jpg https://images.squarespace-cdn.com/content/v1/605a99e7f4ff653727ae51ac/c93f30d6-aae3-4ff0-81da-25560277d0fe/IMG_682E656ADC5B-1+1.png Marvel Studios - Execution: Film Alise and I would come up with the script found in the following film. The script was written with the intention to empower young Black boys and girls, and excite them about the world of science, engineering and STEM fields. It was also used as a moment to highlight Microsoft’s free coding platform MakeCode. 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