Marshalls Good Stuff Social Club
The Marshalls team wanted to create a space where women could get access to the good stuff. In addition to the fashion edge Marshalls brings to women around the country, we wanted to equip them with the tools to succeed in all areas of life.
We helped create an in-person event where we could give women the tools & resources they need to feel financially empowered, make meaningful connections, embrace their self-worth, and show up with confidence.
This inaugural event would be one of many that Marshalls would create to empower women around the country.
Panel Discussions with Priyanka Chopra-Jones
We worked with Priyanka Chopra-Jones to serve as one of the main speakers for our event. Her success as an actress, business woman and mother resonates with so many globally. As an art direction, I helped craft the questions and themes for this discussion and many others throughout the event, and how those conversations could live on social media.
For those unable to attend the event in person we wanted to make them feel as though they were in the room with us, and take away key resources, tools and advice with them. Cutdowns of discussions were posting to Instagram, TikTok and Youtube for extended reach, and links to all tools/resources linked for those interested.
Collaborating with Experts & Influencers
As an art director, I also helped shape some of the overall concepts and helped find influencers and experts we could work with to make this event exciting. We partnered with influencers like Vivian Tu, Karen Britchick and Keltie Knight to help shape our programming and amplify our reach. I helped to design cutdowns for the different sessions, creating YouTube Shorts and TikTok videos for social media. For some sessions we also developed worksheets and other assets attendees could use to work on post the event.